Copywriting

copywriting clips back

Travel company Viaventure Central America's 2014 marketing brochure took the form of a glossy magazine called The Viaventurer. I created the layout for the magazine, as well as all of the written content for it, excluding ads. Articles like "3 Must-Visit Eco-lodges," "A Taste of Honduran Farm Life," and "5 Top Spots for Coastal Wildlife in Belize" used storytelling as a device to sell Viaventure's tours, hotels, destinations (Guatemala, Belize, and Honduras).

I research, write, and edit The Viaventurer, a company newsletter that is distributed to approximately 10,000 clients.

Discover Costa Rica with Viaventure (Fall 2014)
Get an Insider’s Look at Guatemala (Spring 2014)
Celebrate Your Big Event in Central America (January/February 2014)
Set out on a Central American Adventure (November/December 2013)
Explore Belize's Caribbean Coast (September/October 2013)
Explore Honduras's Cop án Ruins (July/August 2013)
Go Local in Guatemala (June 2013)
Take a Tailor-made Trip to Central America (May 2013)
Plan a Family Trip to Central America (April 2013)
Eat Like a Local in Guatemala, Honduras & Belize (March 2013)
Go Wild in Guatemala, Honduras & Belize (February 2013)
Celebrate Semana Santa in Antigua, Guatemala (January 2013)

I researched and wrote an article called Belize & Guatemala for the autumn 2013 issue of Abercrombie & Kent's magazine, The Sundowner. The goal of this article was to inspire clients to travel to Guatemala and Belize by billing these destinations, when paired, as a microcosm of Central America's top draws.